SOAPSTone: Subject: Detroit Shinola company Occasion: Tom Kartsotis decided to make his own watch factory and sell night quality watches. Audience : Entrepreneurs Purpose: Is to give his opinion on the entrepreneurs in the city of Detroit and how they have good business that are trying prosper. Purpose:The purpose of this article is to state an opinion on the topic and to acknowledge the public o how Detroit is on a economic rise. Speaker:Joe Nocera Tone: Reverent “Kartosis told me that creating a few hundred…” in this paragraph the author uses words within the sentence that shows future tense and how he is going to help the Detroit economies. This relates to the authors purpose because it gives facts on how he is going to help the community prosper. This enhancing his claim because it shows facts on why he and everyone should value Kartosis. This leads up to a positive thing for the Detroit community tho make it great again. The author also uses conjunctions within his sentences to continue his thoughts on the article topic. "But he felt that the kind..""..but also former auto assembly-line.." this allows for the audience to follow along with the reader in a precisely that will make the purpose of the article be deliberate. "I spoke with a woman named Julie.."the author uses I within the sentence to make a connection with the subject of the article and the people within the article, which is form of ethos because he has a personal relationship with the topic. This allows for the audience to understand that the author knows about the city and people personally so it can be more credible and this enhances the author's claim also.